Imagine a CRM that fills itself in.
Every visit, chat, email and order lands on one customer record. Rules you write as sentences move each customer to the right stage, AI research writes the company profile and checks the VAT number, and the agent sells in the chat with instructions for that stage, then schedules its own follow-ups.
New contact: [email protected]
Company found by email domain · Kestrel Freight
Researched on the web · VAT verified
Kestrel Freight is a 3PL in Gothenburg with 40 staff that ships to Norway every week.
Stage: Cold → Interested
Rule: replied to outreach → Interested
Can you quote 12 pallets to Oslo weekly?
Yes. For weekly volume that's $890 per run, pickup Tuesdays.
Stage: Ordering · owner Dovile · next order expected in 7 days
Running on Zellwo
In a shop, the owner remembers every regular. Online, the CRM is whatever someone typed last. Zellwo keeps it current.
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One record
Visits, chats, email and orders land on one customer, linked to their company by email domain.
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Rules as sentences
"Added to cart → Considering", "14 days without a purchase → Slipping away", tested on real contacts first.
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Research every company
A profile from the web, the missing fields filled in, the VAT number checked.
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Sell and follow up
The agent sells to the stage, logs what it heard and books its own follow-ups.
The agent sells
It knows the stage. It sells to it.
The agent gets different instructions for a cold lead, a shopper with a full cart and a customer who has gone quiet, plus the instructions of every segment the contact is in. It answers with product cards, logs what it heard, and the stage moves with it.
I need a spare charger for my ThinkPad. Which one?
Both charge it at full speed. The Anker also charges your phone at the same time:
Lenovo USB-C 65W $49 Add to cart
Anker 735 GaN 65W $45 Add to cart
Added to cart · rule: added to cart → Considering
Stage: Considering
Instructions per stageEach of the 13 stages and every segment can tell the agent how to talk to its members.
Signals that move the stageInterested, complaint or lost, logged from the conversation, move the customer by your rules.
Its own follow-upsIt schedules "check back on Tuesday" itself, and hands a person the task with the reason when it cannot act.
In production
Built on a logistics CRM with 132,000 contacts.
132k
contacts in production
$0.11
per company researched
22
languages
Buying rhythmZellwo learns how often each customer buys and flags the repeat order that is overdue.
Company accountsAn owner, contacts, open tickets, revenue and stage rolled up on one account.
Segments in any languageOne live segment of 2,639 contacts spans 13 languages, and 858,000 events keep it current.
The customer journeyThe dashboard counts the contacts at each stage of the buying path.
Set up
Connect the shop. Pick the rules.
Zellwo reads your customers and orders from the shop, or starts from an email address you paste. Adopt the ready-made rules, test them against your real contacts, and give each company an owner.
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Connect the shopPaste the snippet into your Shopify theme, send events from any site, or paste an email address.
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Pick the rule recipesStart from ready-made rules, abandoned checkout included, and test them first.
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Set ownersGive each company account the person who looks after it.
Your own stagesName the statuses and colours your team uses on top of the 13 stages.
Every change on recordEach stage change, owner change and field edit is logged.
Nothing typed is lostResearch fills empty fields only, and the first source of every lead is kept.
FAQs
What does Zellwo Sales actually do?
It keeps one record per customer from every visit, chat, email and order, moves each one through the stages with rules you write as sentences, researches every company on the web, and gives the agent that sells in the chat different instructions per stage.
Do I have to keep the CRM up to date myself?
No. Events and conversations move the stage, research fills the missing company details, and the agent logs signals such as interested or lost. What a person types is never overwritten.
How does it know who a contact works for?
From the email domain: [email protected] joins the Kestrel Freight account. The company gets a profile from the web, a checked VAT number, an owner, and revenue and stage rolled up from its contacts.
Does it replace my sales team?
No. It does their admin and the first reply: the record, the research, the stage and the follow-ups. Your team takes the conversations that need a person, and gets a task with the reason when the agent cannot act.
What does it cost?
One flat price with an allowance of conversations and emails, cents per unit above it. No seats.
Let the CRM do the admin
14-day trial on Grow and Scale · Live in under 30 minutes